A couple of weeks ago I did a radio interview with Ric Franzi of Critical Mass.
“Terry Carter, President and Founder of Travertine Spa, Inc. shares his strategy to launch and grow a firm in luxury body care products, resort apparel, and home products. Terry also reveals how he successfully used the marketing concept of “gifting” to build a large celebrity client list.”
I enjoyed the interview because the questions were definitely designed to get behind the shimmer of running a business to what it really takes. I gave up a lot of info. Gladly. Our products are made for everyone but the celebrity skin care, celebrity swag, celebrity anything is usually of interest.
Click HERE to listen to the interview. I am the second half about 25 minutes into the program.