Daily Archives: November 25, 2009

Founded by two married former investment bankers, Charles and Candace Nelson, Sprinkles is looking to grow. The couple spent two years working on their recipes before opening their Beverly Hills location in 2005. “You have to have a great product, brand and location and then it can be very scalable,” said Mr. Nelson.. Sprinkles is slated to open three more stores next year. Seventy percent of its business comes from walk-ins, so location is crucial. Mr. Nelson declined to say whether the individual stores or the company as a whole had achieved profitability, but he did say that Sprinkles had a 20-year business plan and was committed to the long haul. Continue reading →