You can combat nerves and increase your chances of success by practicing your answers to difficult interview questions. Here are some of the toughest, with suggested answers:
1. Why do you want to work in this industry?
Bad answer:
“I love to shop. Even as a kid, I spent hours flipping through catalogs.”
Tip:
Don’t just say you like it. Anyone can do that. Focus instead on your history with that particular industry, and if you can, tell a success story.
Good answer:
“I’ve always loved shopping, but my interest in retail marketing really started when I worked at a neighborhood boutique. I knew that our clothes were amazing, but that we weren’t marketing them properly. So I worked with management to come up with a marketing strategy that increased our sales by 25 percent in a year. It was great to be able to contribute positively to an industry I feel so passionate about, and to help promote a product I really believed in.”
2. Tell us about yourself.
Bad answer:
“I graduated four years ago from the University of Michigan, with a bachelor’s in biology–but I decided that wasn’t the right path for me. So I switched gears and got my first job, working in sales for a startup. Then I went on to work in marketing for a law firm. After that, I took a few months off to travel. Finally, I came back and worked in marketing again. And now, here I am, looking for a more challenging marketing role.”
Tip:
Instead of giving a chronological work history, focus on your strengths and how they pertain to the role. If possible, illustrate with examples.
Good answer:
“I’m really energetic, and I’m a great communicator. Working in sales for two years helped me build confidence and taught me the importance of customer loyalty. I’ve also got a track record of success. In my last role, I launched a company newsletter, which helped us build on our existing relationships and create new ones. Because of this, we ended up seeing a revenue increase of 10 percent over two years. I’m also very interested in how companies can use web tools to better market themselves, and would be committed to building on your existing platform.”
3. What do you think of your previous boss?
Bad answer:
“He was completely incompetent, and a nightmare to work with, which is why I’ve moved on.”
Tip:
Remember that if you get the job, many of the people interviewing you will someday be your previous bosses. The last thing they want is to hire someone they know will badmouth them. Instead of trashing your former employer, stay positive, and focus on what you learned from him (no matter how awful he really was).
Good answer:
“My last boss taught me the importance of time management, didn’t pull any punches, and was extremely deadline-driven. His no-nonsense attitude pushed me to work harder, and to meet deadlines I never even thought were possible.”
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4. Why are you leaving your current role?
Bad answer:
“I can’t stand my boss, or the work I’m doing.”
Tip:
Again, stay away from badmouthing your job or employer. Focus on the positive.
Good answer:
“I’ve learned a lot from my current role, but now I’m looking for a new challenge, to broaden my horizons, and to gain a new skill set–all of which I see the potential for in this job.”
5. Where do you see yourself in five years?
Bad answer:
“Relaxing on a beach in Maui,” or “Doing your job.”
Tip:
There’s really no right answer to this question, but the interviewer wants to know that you’re ambitious, career-oriented, and committed to a future with the company. So instead of sharing your dream for early retirement, or trying to be funny, give an answer that illustrates your drive and commitment.
Good answer:
“In five years I’d like to have an even better understanding of this industry. Also, I really love working with people. Ultimately, I’d like to be in some type of managerial role at this company, where I can use my people skills and industry knowledge to benefit the people working for me, and the company as a whole.”
6. What’s your greatest weakness?
Bad answer:
“I work too hard,” or for the comedian, “Blonds.”
Tip:
This question is a great opportunity to put a positive spin on something negative, but you don’t want your answer to be a cliche–joking or not. Instead, try to use a real example of a weakness you have learned to overcome.
Good answer:
“I’ve never been very comfortable with public speaking–which, as you know, can be a hindrance in the workplace. Realizing this was a problem, I asked my previous employer if I could enroll in a speech workshop. I took the class, and was able to overcome my lifelong fear. Since then, I’ve given several presentations to audiences of over 100 high-level executives–I still don’t love it, but no one else can tell!”
7. What salary are you looking for?
Bad answer:
“In my last job I earned $35,000–so now I’m looking for $40,000.”
Tip:
“If you can avoid it, don’t give an exact number. The first person to name a price in a salary negotiation loses. Instead, reiterate your commitment to the job itself. If you have to, give a broad range based on research you’ve conducted on that particular role, in your particular city.”
Good answer:
“I’m more interested in the role itself than the pay. That said, I’d expect to be paid the appropriate range for this role, based on my five years of experience. I also think a fair salary would bear in mind the high cost of living here in New York City.”
8. Why should I hire you?
Bad answer:
“I’m the best candidate for the role.”
Tip:
A good answer will reiterate your qualifications, and will highlight what makes you unique.
Good answer:
“I’ve been an executive assistant for the past ten years–my boss has said time and time again that without me, the organization would fall apart. I’ve also taken the time to educate myself on some of the software I regularly use (but didn’t really understand the ins and outs of). I’m an Excel whiz now, which means I can work faster, and take over some of what my boss would traditionally have had to do herself. What’s good enough for most people is never really good enough for me.”
Since starting my 
EDITION by Georges Chakra S/S 2011
